Business Branding Basics Class at The Nova Studio in Point Richmond, CA

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* * BRAND new * *
Business Branding Basics

~with Patrik Kusek~

branding class

Upcoming Classes	Details	Registration Options
Saturday April 19, 2008	3-6pm (3 hours) $59 (materials fee included)	Registration Closed	Email Us To Request Future Class
before signing up, please visit the Policies & Info Page

Taking the Leap from "Homemade" to "Handmade"

The difference between something that is "Homemade" and some thing that is "Handmade" is that you can charge TWICE as much for something handmade! In today's competitive market, you need more than just a great product. Whether you make soap, jewelry, or cupcakes, positioning your products correctly with a great brand is critical to achieving success in business.

This informative class will cover basic principles of branding, specifically related to the growing handmade artisan market. We'll analyze a few famous brands and dissect exactly what makes them successful and you'll learn how to use these same principles to take your brand to the next level.

We'll talk about the importance of having a Strategic Creative Work Plan to further your efforts in building your brand. With Patrik as your guide, you will start your strategic work plan (in class) to outline your branding goals. Finally, you will sketch out your Action Plan so you know where to pick up once you get home.

This Class Covers:

What BRANDING really is and why you need it
Common branding MYTHS
What brand TOUCH POINTS are and how to use them to your advantage
The importance of SYNERGY in your brand and how critical it is to your business
How to create a STRETEGIC CREATIVE WORK PLAN and an ACTION PLAN
When to hire a PROFESSIONAL and how to make the best use of their time

ABOUT THE TEACHER:
Patrik Kusek is an award winning designer with 17 years of experience in marketing and branding for the lifestyle, technology and banking industries. He has been the principal and creative director at his own firm in San Francisco for the last 6 years and his work has been published in HOW Design Magazine, Graphis Logos, and numerous other publications. His awards include a Silver Addy, PINC Gold and PINC Silver awards. Patrik currently works as a jewelry designer and teacher, using his knowledge to help other artists achieve their goals and dreams. Patrik teaches Introduction to PMC, PMC Ring Making, PMC Intermediate Techniques, 2-Day Intensive PMC Boot Camp and Business Branding Basics at The Nova Studio.

SIGN-UP DETAILS:
Refer to the table above for price, date, time and registration options. Contact us at 510-234-5700 with any questions. Please read the Class Policies & Info Page before signing up.